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Samsung withdrew from the Hong Kong home appliance retail market on August 31 due to high costs and fierce competition, as well as difficulty in maintaining its market share in the Hong Kong home appliance market. However, core businesses such as mobile phones, tablets and TVs are still on sale as usual, and after-sales maintenance services also continue.
south korea tech giantSAMSUNG Rumor has it that Electronics (Samsung) is officially withdrawinghong kong Home appliance retail market. To reorganize its business in Greater China, Samsung is gradually closing Hong Kong and reviewing its home appliance retail business in Taiwan, Korean media reported. A store clerk at Fortress, a Hong Kong government-authorized dealer, even confirmed that Samsung home appliances were officially withdrawn from Hong Kong on August 31 this year. Samsung Hong Kong officially said that core products such as mobile phones, tablets and TVs will continue to be sold. As for the after-sales service of home appliances during the maintenance period that consumers are concerned about, receipts for appointment repairs will be provided as usual.
Hong Kong 01. Mingpao quoted Korean media reports as saying that Samsung’s withdrawal from the Hong Kong home appliance market was part of a plan to withdraw from the Chinese home appliance market announced in May this year. The main reason was that it was difficult to maintain market share. Currently, Samsung’s Hong Kong online store has stopped selling major home appliances such as refrigerators, washing machines, air conditioners, and vacuum cleaners.
It is understood that the size of the home appliance market in Hong Kong reaches 2.7 trillion won (about HK$15.9 billion, about US$2 billion), and that in Taiwan reaches 4.7 trillion won. Judging from the data in 2025, Samsung will rank third in the Hong Kong refrigerator market with 15% market share, second only to Hitachi (22% market share) and Whirlpool (17% market share).
However, Samsung is facing dual attacks from Japanese and American brands in the market. It also faces tough competition from Chinese manufacturers at low prices. In addition, the delivery and storage costs are high due to the large size of home appliances, and its existence space is severely reduced. Industry insiders said that the Hong Kong branch had made preparations for withdrawal a month or two ago, but customer service staff in Hong Kong said that although Samsung equipment was “temporarily out of stock”, it had not received any notice of withdrawal from the home appliance business.
The report pointed out that in addition to market competition factors, scholars and industry insiders such as Park Seung-chan, president of the Korea-China Federation and professor at Yongin University, analyzed that Hong Kong’s weak role as “the gateway to mainland China and a global financial and logistics center” was also one of the reasons for Samsung to adjust its layout.
Sources familiar with Samsung stressed that although sales operations in Greater China markets such as Hong Kong and Taiwan will be suspended, R&D and production will remain unchanged and will be reorganized taking into account the cooperative companies’ contracts, business relationships and market conditions.
At present, all home appliances and accessories such as refrigerators, washing machines, air conditioners and vacuum cleaners on the official website of Samsung Hong Kong have been sold out, and physical stores have also removed the products on display. Only core products such as mobile phones, tablets and TVs will remain on sale. The customer service staff explained that if customers have after-sales needs, they can still make an appointment for repair. Samsung is not responsible for additional maintenance periods purchased by other dealers. If you wish to purchase spot products, customers can check the remaining inventory with major dealers.
Summary FAQ
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Samsung Home Appliances officially withdrew from Hong Kong on August 31 this year. Refrigerators, washing machines, air conditioners and vacuum cleaners are sold out or stocked up on Hong Kong’s official website and physical stores. Currently, only core products such as mobile phones, tablets and TVs are put up for sale.
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The main reasons include difficulty in maintaining market share. The Hong Kong market faces competition from Japanese and American brands as well as low-cost Chinese manufacturers. Furthermore, the large size and high delivery, storage and operating costs of home appliances have severely compressed living space.
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Samsung said that home appliances within the maintenance period can still be scheduled for repair with vouchers, and after-sales services will be provided as usual; However, Samsung will not be responsible if additional maintenance periods are purchased by other dealers, and spot inventory should be checked with major dealers.
