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UNIQLO announced that the average price of some products in the Japanese market will increase by about 4%, but there is currently no price adjustment plan in the Chinese market. The company said the move was influenced by rising costs and exchange rate pressures and it continued to optimize global store and operational efficiency.
Japan Uniqlo It was announced that the price of goods would be increased by 4%. As for the Chinese market, UNIQLO China responded that there is currently no relevant price adjustment plan.
Jimian News reported that UNIQLO Japan’s official website issued an announcement on the 20th, announcing that it will adjust some product prices and service charges in the Japanese market, and the overall average selling price of products will increase by about 4%.
According to public information, this round of price adjustment in the Japanese market will be implemented from November 10, covering a total of 11 products, mainly including core basic categories such as touching jacket, touching pants, JW Anderson touching suit jacket, rayon printed trousers and 50-color socks.
In addition to product prices, UNIQLO’s related service fees in the Japanese market have also been adjusted in the near future. Among them, the freight transportation rules have been updated with effect from September 1, 2026. There will be free delivery for the total quantity of goods above 4,990 yen. When the total amount of goods is less than 4,990 yen, the freight fee for delivery to the specified address will increase from 500 yen to 550 yen, an increase of 10%. The postal delivery fee will remain unchanged at 200 yen. Service will remain unchanged, and self-pickup service will remain unchanged.
UNIQLO said in the announcement that the price increase was made in the context of rising raw material costs, logistics costs and the continued impact of the yen’s depreciation. The announcement stated that although the company has repeatedly taken various measures, it has still decided to adjust some product prices and service fees.
It is worth noting that this is not the first time UNIQLO has responded “cut” to price adjustments in overseas markets. In early March 2021, when UNIQLO’s parent company Fast Retailing Group announced that the prices of UNIQLO and GU Store products in Japan would be reduced by approximately 9%, UNIQLO responded that the price adjustment in Japan was in compliance with Japanese government policies. “There are currently no relevant plans for markets outside Japan.”
Recently Fast Retailing Group released its performance report for the financial year 2026 (September 2025 to August 2026). The group’s total comprehensive income reached 3.9 trillion yen, an increase of 16.6% year-on-year; Total operating profit was 718.4 billion yen, an increase of 30.4% compared with the same period last year; Estimated profit for parent company owners was 542.5 billion yen, up 25.3% from the same period last year.
Looking at business areas, overseas UNIQLO’s revenue was 2.4 trillion yen, an annual increase of 26.2%; Business profit was 439.8 billion yen, an annual increase of 44.1%. Revenue and profit grew by double digits in all regions, and business profit margins also improved. Revenue in North America was 364.9 billion yen, an annual increase of 34.6%; Revenue in Europe was 512.6 billion yen, an annual increase of 38.7%.
Revenue in the Greater China region was 724 billion yen, an increase of 11.3% year-on-year; Trading profit was 112 billion yen, an increase of 24.6% compared with the same period last year.
In the past two years, UNIQLO has launched a round of sophisticated store structure adjustment in the Chinese market, optimizing the operating efficiency of individual stores by closing inefficient stores and upgrading large stores in key business districts.
As of August 2026, UNIQLO has 868 stores in China, down about 60 from the peak two years ago, but the output capacity of a single store has increased significantly.
UNIQLO’s functional basic mass apparel is speeding up the fashion track. It is currently in the stage of continuous expansion of the global market and regional structural differentiation. The overall industrial space is still broad, but the development logic has completely shifted from the previous “horse racing and enclosure” to the two-wheel drive model of “improving stock efficiency + entering new markets”.
According to the calculations of authoritative industry organizations, the total size of the global fast fashion market in 2025 will be approximately RMB 1.9 trillion to 2.1 trillion yuan, and the annual compound growth rate over the next seven years will be on the most stable track in the world.
Summary FAQ
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This price adjustment covers 11 products mainly in the Japanese market, including core categories such as jackets, pants and JW Anderson suit jackets. At the same time, some service fees have also been updated, and the overall average selling price has increased by about 4%.
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UNIQLO China responded that there is currently no relevant price adjustment plan, which is equivalent to making it clear that it will not increase prices along with the Japanese market; It also continues the previous practice of setting different prices for foreign markets.
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The company reported that rising raw material costs, logistics costs and the depreciation of the Japanese yen were the main reasons; At the same time, Fast Retailing Group’s performance still grew strongly, and overseas UNIQLO and Greater China revenues both maintained double-digit growth.
