T&T Supermarket officially announces the opening of its Southern California store. Within a year, 3 stores in California have laid down their flags.

The Chinogang branch of Canadian chain Asian supermarket T&T Supermarket will officially open on December 10, opening a new chapter for the south.California The Asian supermarket market has gained another competitor. Local Chinese consumers believe that T&T’s presence will intensify competition in nearby Asian supermarkets and motivate operators to improve services and product quality. However, some people are also concerned that in order to lower prices and gain market share, some operators may sacrifice content quality, and market competition may not be entirely beneficial.

T&T Supermarketlittle red book The official account released a video on the 10th, starring supermarket CEO Tina Li and Hollywood Chinese actorsliu simu It was announced that T&T Supermarket in Chino Hills will officially open on December 10. Tina Lee also asked Simu Liu if he would come to its opening, and Liu replied, “I will come, I will come.” T&T is a supermarket chain founded by Taiwanese in Canada, and Simu Liu is a Chinese-Canadian actor. “I want to support Canadian businesses,” he said.

The specific time was also announced in text, below the video. The Chinogang branch will hold a grand opening ceremony in front of the store at 8 a.m. on December 10, and will officially open to the public at 9 a.m. The post also highlighted that this is currently the largest store opened by T&T in the United States this year. Not only does the store offer a variety of Asian specific products, but the beauty products area will also be a highlight.

The reporter visited the Chino Hills T&T Supermarket that was scheduled to open on the 10th and saw that the opening date and time were posted at the entrance, reading “Grand opening at 9 am on Thursday, December 10”. There is a huge gift bag placed in front of the door and a notice that the store is opening. Although it has not yet officially opened for business, there are several vehicles parked in the parking lot and the store is brightly lit. Obviously, final preparations are being made before the inauguration. A man dressed in dark uniform, who said he was responsible for store management, also confirmed the store’s opening to reporters.

The Chinese-owned supermarket chain, which originated from Canada, began fully expanding into the California market this year. The branch opened in San Jose, Northern California on June 18 this year, and the branch in San Francisco opened on November 5. The soon-to-open Chino Hills store will be its first branch in Southern California.

The arrival of new Chinese-owned supermarkets in Southern California has undoubtedly intensified competition among local Asian supermarkets. This newspaper previously reported that in the city of Chino, adjacent to Chino Hills, the branch of 99 Ranch Market, a long-established Asian supermarket that has been popular with Chinese people in Southern California for many years, will close permanently on November 15. With the entry of new players and exit of existing stores, competition and change in the regional Asian supermarket market have also attracted the attention of local residents.

Huang Shuwu, founder of the East Valley Chinese Association, believes T&T’s presence in Chino Hills and the Chino area is a mixed blessing for local consumers. He pointed out that the entry of large supermarket chains has put some traditional Asian food supermarkets under operating pressure, and some branches have even closed. Other operators are likely to feel more competition.

Huang Shuwu said that only when the market is competitive will industry operators be motivated to improve service quality. In the past, due to lack of competition, some traditional supermarkets failed to continuously improve their services and food quality. There were also cases where canned food expired and consumers only discovered after returning home that the goods were spoiled. Prices are not necessarily cheap.

However, he also reminded that competition does not mean better quality. If businesses compete blindly for customers and reduce costs by cutting prices, it can actually affect material purchases and product quality, causing more losses than benefits to consumers. Therefore, in addition to price competition, supermarkets should also pay more attention to food safety, quality management and consumer rights.

Qiu Qiyi, who has lived in Chino City for many years, believes that there are many Asian food supermarkets in the local area. In recent years, with the advent of Haiou Supermarket, H Mart and T&T, it is inevitable that market competition will intensify. He said he has been in the United States for 40 years and has witnessed the development of the Chinese and even the entire Asian supermarket market. Operator fluctuations are actually a fairly common phenomenon in the US retail market.

Qiu Qiyi pointed out that in order for supermarkets to operate in the long term, they must understand market demand and the shopping habits of consumers of different generations. For example, young people are more receptive to online shopping, and many consumers place great importance on fresh food and are accustomed to going to physical stores to shop in person so they can shop with confidence. To conduct business more deeply and comprehensively, entrepreneurs must take into account different customer groups and make comprehensive plans ranging from product types, purchase channels, prices to service models.

Talking about T&T’s business characteristics, Qiu Qiyi said that he had previously visited the T&T store in Canada on a business trip and was very impressed by its overall management and services. He said many local long-haul truck drivers love T&T, and some even described it as “arriving in T&T feels like coming home”. The supermarket’s gourmet dishes and fast food sections are particularly popular, reflecting its unique characteristics in product planning, catering services and customer experience.