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Starbucks stores across China have implemented the “consumption seating” rule since October 20, and store staff said they will still take care of those who need a temporary break. After the news was exposed, it sparked heated discussion online, and most netizens expressed support.
According to Chinese media reports,starbucks All stores in China will implement new “consumption seating” rules from today (20th). After the news came out, it quickly aroused heated discussions online and even appeared on the Internet.weibo Hot search. Regarding Starbucks’ new rules, Chinese netizens almost unanimously expressed their approval and support. One netizen said, “This is absolutely justified. How can you be embarrassed to sit in someone else’s seat if you don’t want to spend money?”
“Jiupai News”, a new media affiliated with Hubei Changjiang Daily, reported that recently, some netizens posted photos saying that Starbucks will enforce the “single seat only after consumption” rule. The photo shows that there is a poster titled “Starbucks’s “Third Space” Initiative” at the top, and several notice boards printed with “Starbucks Business Space, Please Sit” at the bottom.
A reporter from “Jiupai News” visited a Starbucks store as a consumer. Starbucks employees said that they have indeed received new rules on “consumption and seating”, which will be implemented in stores across China from October 20.
The clerk said it is recommended that consumers use the seats after purchasing a product in the store, but it is not a one-size-fits-all approach. “Talk to delivery staff, people taking shelter from the rain, and people on duty, such as security guards around the store, pregnant women, etc., if they need a temporary rest, they can enter the store to rest without spending any money. We also provide hot water for free.”
“Observer Network” reported that Starbucks’ new rules are overwhelmingly supported by netizens, who believe that Starbucks is a consumption place, not a “People’s Square”, and “spending 30 yuan (RMB) is only for the environment, seats and bathrooms.”
It is reported that Starbucks in China has introduced this new rule because people often sit in seats for a long time without making a purchase, resulting in many consumers not being able to get seats. A netizen said, “In the coffee shop downstairs near me, old men and women sit on indoor and outdoor seats every day, talking, peeling edamame, and playing cards without hesitation.”
A netizen from Zhejiang also said, “I think it’s very reasonable. There is a Starbucks in front of my house. Every evening, the leisure seats in front of the door are filled with old people. Some of them took off their shoes and sat cross-legged on the Starbucks chairs, barefoot. There were 8 or 9 people sitting there most of the day.”
Some netizens in Fujian believed, “Businesses are not charity. If you don’t consume, why should you take a seat? Free air conditioning and WiFi in the store are unreasonable. I support Starbucks’ approach. These all have costs and will ultimately be paid to real consumers. And once this free use becomes a trend, it will affect the business of other stores!”
Summary FAQ
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Starbucks China has implemented “consumption seating” rules in stores nationwide since October 20, which means it is generally recommended to consume in-store seats before serving to avoid taking up space without consumption for a long time.
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The store clerk said that if delivery staff, passers-by sheltering from the rain, on-duty personnel, security guards around the store, pregnant women, etc. need temporary rest, they can enter the store to rest without spending money, and the store will also provide free hot water, which is completely not the same for everyone.
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Many netizens believe that coffee shops are consumption places, and seats, air conditioning, WiFi, and bathrooms all require costs. If you sit in one seat for a long time without consumption, it will affect the usage of real customers and may also increase the burden on businesses, so most people support it.
