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Summary of article:
“Breaking Moon” achieved high traffic with its IP and artists, while “Today Is Sun Rain” rebounded by relying on quality and word-of-mouth reputation. The early debuts of the two new plays showed sharp contrasts.
With the arrival of November, the mainland’s modern idol drama track is also ushering in the latest competition. “The Moon” starring Lu Yuxiao and Lin Yi, and “Today is the Sun Rain” starring Yang Chaoyue and Dong Sicheng have recently been launched. Since the title of the drama is “The Sun” vs. “The Moon”, it has been hotly discussed by netizens as a real-life battle of “the sun and the moon shining together, close to hand-to-hand fighting”. However, as the two works came out one after the other, the opening performance featured a very contrasting “ice and fire” pattern.
“The Moon” is adapted from a popular IP. It has a huge fan base and has the appeal of starring roles before airing. On the day of the premiere, its search index reached 6479, which directly defeated its opponents by nearly six times. The peak of popularity on iQiyi’s site also reached the top five on the first day of the show in the past five years, indicating strong traffic confidence. However, as the plot progressed, some viewers questioned the quality of the lines, the choice of filters and the logic of the script, and there was discussion of “high standards and high boundaries”.
On the other hand, the original campus healing drama “Today is Sun Rain” directed by director Mao “Cat’s Tree”, although its initial volume and promotion resources were relatively restrained, it made a counterattack with its unique lens aesthetics and delicate atmosphere. In the drama, Yang Chaoyue’s sense of deconstruction and appropriateness in casting won unanimous praise from drama critics. He gained fame for his high-quality picture rhythm and was praised by many netizens as a hidden horse work that “wins with quality.”
This “Sun and Moon Confrontation” is basically a competition between two film and television routes. “Off the Moon” relied on its popular IP and star cast to attract unique attention at the beginning, but whether it can retain the audience later depends on whether the plot can break away from the traditional routine; While “Today Is Sun Rain” has attracted the core audience with its solid reputation, it also faces the test of a narrow scope and the difficulty of breaking out of the circle.
The heat of the first day is just the starting point of the battle. Is it possible for “Zhe Yu” to increase its profits with its big IP and high volume, or is it “Today is Sun Rain” that can script a counter-attack based on its fragile reputation? In this “sun and moon shine together” battle, the market and the audience are waiting for the final answer.
Summary FAQ
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Because it is adapted from a popular IP and stars Lu Yuxiao and Lin Yi, it has attracted a large number of fans and attention even before it was aired. The search index and on-site popularity of the first broadcast is clearly ahead of its competitors.
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Although it was announced in a low-key manner, it received praise for its camera aesthetics, delicate atmosphere, and suitable casting of Yang Chaoyue, allowing the series to rapidly accumulate support at a word-of-mouth level.
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The main difference is that one route focuses on traffic and IP support, while the other focuses on quality and reputation management; The former has a strong start but needs to maintain the narrative, while the latter has to overcome the problem of a narrow scope and difficulty breaking out of the box.
