“My grandfather will definitely like it” Uniqlo’s new product is in “anti-Japanese style” and netizens check in to the store

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Uniqlo’s 199 yuan blue and gray work shirt was dubbed “anti-Japanese style” by netizens in the Chinese community, and young people rushed to the store to try it on and take photos, showing that the trend of retro work wear is continuing in China.

Japan A pewter-gray work shirt priced at RMB 199 from the well-known clothing brand “Uniqlo” has recently sparked discussion on Chinese social platforms. Some Chinese netizens paired it with a canvas hat and a green crossbody bag of the same color. He thought the overall look had “the spirit of the times” and was reminiscent ofCommunist Party of China In the early days, the Red Army uniforms of workers and peasants were used to mock “Japanese style” and “anti-Japanese style”, attracting some young people to try them on in stores and take photos to check in.

Hong Kong media reported that they saw in a Uniqlo store in Beijing’s Haidian District that this shirt was still on the shelves normally, and the store staff did not stop people from taking photos. The design of this shirt is simple, with two symmetrical large pockets on the chest, square shape and no brand logo or print. It is included in the “Value Selection” series and sells for 199 yuan. This is a simple top, durable and versatile, suitable for commuting in autumn.

However, the report noted that the shirt was given a strong “age feeling” after Chinese netizens paired it with accessories. Hong Kong media reported that online discussions have also spread offline, with people trying on clothes and taking photos at Uniqlo stores in several locations in China. Many young people go to the store together, take photos of each other in the mirror, hold hands and joke, and some bring their elders to check out, using the store as a free space to take retro-style photos.

On Chinese social platforms such as Weibo and Xiaohongshu, netizens created memes and left messages one after another. Some people say that fast fashion is blowing a “revolutionary wind”, while others joke that “Uniqlo’s autumn clothes are very popular this year. It is obviously designed with ‘Japanese style’ style, but the effect of wearing it is ‘anti-Japanese style'”, or “There is a comrade in the design department of Uniqlo who is a member of the Communist Party of China” and “My grandfather and grandfather will definitely like it.” Someone else posted a red five-pointed star badge and joked, “Pin it quickly.”

Some netizens said that after wearing this shirt, “I felt as if wisdom had entered my mind, and I immediately became diligent and prepared to go to the countryside.” Some people even extended the joke by saying “Hello comrade, I have successfully joined Uniqlo”, and even left a message asking for the product number.

Actually, the craze for retro workwear has increased on Chinese social platforms recently. Hong Kong media reported that in 2025, an autumn jacket from Muji became popular on social platforms because of its “supply and marketing cooperative style.” Netizens associated the coat with Jiefang shoes, which reminded them of the appearance of salesmen in supply and marketing cooperatives in the 1970s and 1980s, and mocked them by saying “Comrade! How to reach supply and marketing cooperatives?”

The retro workwear style has also recently attracted attention in the clothing market. Hunan Daily Newspaper Group’s website “Huasheng Online” mentioned that Taobao data shows that during China’s “Double 11” this year, the popularity of “fashionable dad style” in autumn clothing increased by more than 35%. GAP, Kappa, Teni Ween and other brands also launched new workwear products.

A pewter-gray work shirt from the famous Japanese clothing brand Uniqlo has recently become popular on social platforms. Chinese netizens have associated it with a retro look. Some young people even went to the store to try it out and take photos. (Taken from Xiahongshu)

Summary FAQ


  • When netizens paired the blue-gray work shirt with a hat of the same color and a green cross-body bag, they thought it was very timely, and even reminded them of the Workers’ and Peasants’ Red Army uniform in the early days of the Communist Party of China, thus receiving the term “anti-Japanese style” and other jokes.


  • Hong Kong media observed that Uniqlo stores in Beijing and other places were still selling goods as usual, and store staff did not stop photography. Many young people dressed up together, took photos of each other, and even used the shops as a free space to take retro-style photos.


  • In addition to the popularity of Uniqlo’s new products, the report also mentioned that brands such as MUJI and GAP have attracted attention for their workwear or dad styles in the past and recently, which shows that the retro workwear style is becoming hot in the Chinese community and market.

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