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Summary of article:
“Gu Yu”, directed by Li Lu and starring Jing Boran and Zhang Songwen, became a hit in both ratings and investment after its premiere. However, the intense advertising placement and performances of the lead actors also created much controversy.
Directed by Li Lu, Jing Boran, director of “In the Name of the People”,zhang songwen “Gu Yu”, a 1990s tax suspense drama starring Sun Yizhou and others, recently premiered and sparked an event-level discussion from the beginning. Among them, the topic “Jing Boran Gyu Premiere 4 Episodes and 34 Commercials” became a hot topic in an instant. Its super investment ability shocked the film and television industry, and it also started the battle for the year-end drama king with strong rating data.
“Grain Rain” showed the final priority of the fathers who are sponsors right after the broadcast. According to the data, a total of 34 advertisements were placed in the first four episodes of the show, with a total duration of 321 seconds, involving a total of 11 brands. The first episode starts with “8 commercials”, and the maximum number of commercials in an episode is also 9, which covers openings, intermissions, and creative commercials in depth.
Compared with the modern drama “Zhe Yu” broadcast at the same time, “Gu Yu” showed a “disruptive edge” in terms of advertising volume and number of brands. The industry generally believes that such a rare scale of investment is undoubtedly a focused bet by the brand on the quality of director Li Lu and the appeal of the core creative lineup such as Jing Boran and Zhang Songwen.
In addition to its high commercial value, the rating performance of “Gu Yu” is also very impressive. According to data from Beacon and Kuiyun, the drama’s real-time peak rating on CCTV’s eight channels was more than 3.0%, and Kuiyun’s real-time peak rating was 2.34%.
As soon as the first wave of viewers watched the first few episodes, word-of-mouth feedback from platforms such as Douban also quickly emerged. Most viewers appreciated the drama’s contemporary feel, strong rhythm and photography, and believed that the Golden Team gave a stable performance. However, voices of protest have also emerged. Some netizens pointed out that the very dense advertising placement was a bit fragmented, which affected the continuity of watching the drama; Some viewers also questioned lead actor Jing Boran’s performance in some emotional scenes, which was a bit extroverted, shouted too much and the background music was excessive.
Overall, “Gu Yu” made a successful debut with its strong cast and period suspense theme. It is worth paying attention to whether this heavyweight work with “high investment and high ratings” can rely on its solid plot to retain audiences and maintain a good business reputation.
Summary FAQ
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Because the show showed amazing investment power at the beginning, a total of 34 advertisements were placed in the first 4 episodes, attracting 11 brands. The topic “Jing Boran Guyu premiered 4 episodes with 34 commercials” instantly became a hot search and quickly became the focus of the film and television industry.
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According to data from Beacon and Qiyun, the peak real-time rating of “Gu Yu” on 8 sets of CCTV exceeded 3.0%, and the peak real-time rating of Qiyun also reached 2.34%, which shows that it has a strong audience appeal during its launch period.
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Praise focused on period textures, tight pacing, and still photography; Controversy included excessive advertising placement, which affected the continuity of the drama, as well as some of Jing Boran’s emotional scenes being exaggerated and the background music being over-amplified.
