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Summary of article:
After being on the market for more than 60 years, Meixiang Fish still has supporters. However, the most recent complaints are that portion sizes are getting smaller and the price continues to rise, making this classic fish burger less cost-effective than before.
Since the Filet-O-Fish went upMcDonald’s The menu has accumulated a large number of loyal fans for more than 60 years; Many believe that the combination of fried Alaska pollock, American cheese and tartar sauce sandwiched into steamed buns is almost the best fast food experience. But complaints about McFish have been on the rise recently, with two incidents in particular causing customer dissatisfaction; Some fans say that it would be great if the burger was bigger and cheaper.
Tasting Table, a food website, reported that the most common complaint about McFish is about the portion size. In recent years, there have been frequent allegations of “shrinkage inflation” regarding this burger, with customers accusing McDonald’s of reducing the portion size while maintaining the original price. One Reddit user said it looks tiny and on an ounce-for-ounce basis, it’s probably the most expensive item on the McDonald’s menu. Although netizens have widely accused McDonald’s of “shrinkage inflation”, the company says the size of the burger has not changed over the years.
But for some customers, the size of the fish is not an issue. Another Reddit user said that the smaller size of the burger is what makes it so delicious, and he hopes the size will stay the same but the price will drop. There may be truth in this, although the Mai Jiangyue has changed little since its launch, the price has actually increased quite a bit even when taking inflation into account.
No matter how you analyze how McDonald’s signature seafood burger has changed over the years, it’s not a pretty picture. When the fish was first launched in the 1960s, the price was only 0.29 yuan. If adjusted for inflation, it is equivalent to 3 to 3.1 yuan today. Even if we only look at the price of 1.89 yuan in 2001, there is a significant difference compared to inflation. According to the current currency, 1.89 yuan is equivalent to 3.52 to 3.6 yuan. Although the price of each McDonald’s branch varies, 4.59 yuan is a low price for this burger, and it is common to see prices over 6 yuan, both of which are much higher than the expected price.
Perhaps the price increase has reduced cost-effectiveness and also changed customer perception about size. One Reddit user said that fish steaks are always quite small. Earlier, he had to buy at least two to fill his stomach, but now the other fish steak burgers have become larger. When the price was low or there was a promotion, it might have been worth buying two wheat bran for one meal, but that is no longer the case.
Sometimes, complaints about the shrinking size of fish are misleading. One Facebook user said that it has become significantly smaller in terms of both width and thickness, and now only holds half a slice of cheese. As we all know, mackerel is always served with half a slice of cheese. If this memory is biased, it will be difficult to completely trust the customer’s judgment about the size of the burger. As prices rise, size expectations can easily change over time.
Summary FAQ
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The article reported that fans mainly complained about two things: first, it was believed that the wheat fish had shrunk, and the portion size seemed small; Second, the price continued to rise, causing the original notion of high CP value to gradually disappear.
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Because many consumers feel that burgers have become smaller but still remain the same price, they suspect that McDonald’s is reducing portion sizes. Despite criticism from netizens, McDonald’s said there has been no change in size over the years.
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In the 1960s, the price of wheat fish was only 0.29 yuan, which was about 3 to 3.1 yuan depending on inflation; In 2001, 1.89 yuan was equivalent to only 3.52 to 3.6 yuan. Nowadays, some stores sell it for 4.59 yuan or even more than 6 yuan, which makes people feel that the price-performance ratio is not as good as before.
