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Starbucks launched the Barista Glass in a blind box format with 5 winter styles and rare hidden styles, leading to people lining up to purchase it at many locations, and some stores sold out within 20 minutes of going on sale.
starbucks The popular Barista beer glass gets a new twist this year. For the first time, the festival series launched on the 10th takes the form of a blind box. Consumers cannot select the style in advance and must open the package to find out which bear they have won. In addition to the four winter styles, there are also extremely rare and mysterious hidden styles, which attract people from all over the country to queue up early in the morning to buy. In some stores, tickets were sold out in just 20 minutes after sales started.
After the Barista Glass was launched last year, it quickly became a popular collectible product. This year, Starbucks combined blind box culture with a rare golden hidden model. Apart from queuing up to purchase, consumers also have something to look at while unboxing and the barista glass has become a topic again.
The day new products are launched, people line up at many places to buy them. AnswerCalifornia A Starbucks store in the East Bay opened for sales at 4 a.m.; Two stores in Portland, Oregon sold out within 20 minutes and 30 minutes, respectively; Before the Target store opened in Southern California, large numbers of people lined up outside the store, and store employees adjusted the purchase limit of one box per person based on the number of people on site. According to the clerk, shops of similar size usually have a quota of 50 boxes, but this time only about 25 boxes were allotted to this shop.
The “Barista Glass Cold Cup Surprise Box” launched this year features five characters, including Renee wearing a reindeer hat, Joey with snowy decorations on his head, Aspen wearing ski goggles, and Bunny wearing winter earmuffs. The fifth model is the extremely rare Golden Bear Goldie, a mysterious hidden model in the series. Each box is priced at 39.95 yuan and has a capacity of 20 ounces (about 591 ml). Each box comes with a special character card, which introduces the bear’s personality, holiday preferences, and favorite Starbucks drink.
Starbucks officially announced that each person can purchase a maximum of two boxes. Since the style cannot be recognized from the outer box, even if consumers successfully purchase it, they may not be able to create their own favorite style. If they want to collect all five styles, they will have to try their luck.
Each beer cup is made of hand-blown glass and comes with a variety of winter accessories. Among them, the bunny model has a design that changes color when exposed to cold. The original white cup body will turn blue when adding iced drinks, increasing the fun of use and collection. The genuine unboxed Joy Bear Cup has a transparent cup body decorated with a white snowflake pattern, and a small ice cover on the top of the cup lid, with three skating bears inside, creating a winter atmosphere.
In addition to the new series launched on the 10th, Starbucks also announced that last year’s classic green fur hat-shaped bear glass will be re-sold in designated stores on December 1, so that consumers who have missed this new product will have another wave of shopping opportunities at the end of the year.
Summary FAQ
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The biggest feature is that it has been sold for the first time in blind box format. Consumers cannot choose the style in advance. They have to open the box to find out which one they have chosen. It also has extremely rare golden hidden models, which adds to the sense of collection and wonder.
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The new series features 5 models, including Renee, Joy, Aspen, Bunny and Hidden Goldie. Each box is priced at 39.95 yuan, has a capacity of 20 ounces, approximately 591 ml, and comes with a special character card.
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On the day of launch, there were queues early in the morning at many venues, and tickets sold out within 20 to 30 minutes at some stores. Starbucks also announced that last year’s classic green beanie style will be sold again in designated stores on December 1.
