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This article uses a satirical tone to analyze how Jen-Hsun Huang’s black leather jacket image evolved from the uniform of a technology giant to a symbol of his personal style, and was reinterpreted after his extramarital affair was exposed.
Former CEO of NvidiaJen-Hsun Huang After Jensen Huang’s multiple extramarital affairs were exposed, many keen fashion observers had the same reaction: “The guy in the leather jacket is cheating? Quelle surprise.”
「san francisco Before the fraud scandals, which included an affair with an Nvidia coworker and a woman who was allegedly a Chinese spy, most people knew only two things about him: The co-founder of the Santa Clara-based AI chip company is very wealthy, with an estimated net worth of about $145 billion; And he also follows the uniform style of the technology industry, which is the style started by Steve Jobs and Mark Zuckerberg.
However, Huang Jen-hsun is wearing not a black turtleneck or gray T-shirt, but an iconic black motorcycle-style leather jacket. These leather jackets are from the luxury brand “Tom Ford” and sell for an average price of US$5,000 to US$10,000 each.
Jen-Hsun Huang often pairs her leather jackets with black trousers and shirts of the same color. He has said that he wears the same outfit every day to deal with “decision fatigue”; Earlier this year, she told CBS in an interview that being black doesn’t mean you don’t have to choose. He said that this “uniform” allows him to focus on running the company (of course, it is now conceivable that he can also spend his energy on other “extracurricular activities”).
Ironically, Jen-Hsun Huang has mentioned several times that it was his wife Lori and daughter who initially suggested he wear the Tom Ford leather jacket and helped him create this style.
In Western clothing culture, the black leather jacket is one of the most symbolic items with the richest cultural meanings. Over the past century, it has represented youth and rebellion, from 1950s bad boy images like Marlon Brando and James Dean to various motorcycle gangs. It represents the coolness shown by TV characters like the Fonz, and also reflects the unconventional rock music style introduced by Elvis Presley.
However, when a black leather jacket becomes a public symbol of a person, it makes the person wearing it feel as if they are trying too hard, as if they are deliberately trying to create all of the above qualities. At this point, it is not the person wearing the leather jacket, but rather the leather jacket that person is wearing. Unfortunately, it couldn’t be more cliché than this: an old man wearing a black leather jacket wandering around, trying to regain his lost youth by picking up girls.
Before the scandal was exposed, Huang Jen-hsun’s organization had already made the following 12 messages:
‧I’m not like other billionaires. I am a good billionaire.
‧Hello youth!
‧Tony Stark (Iron Man) is the best Avenger!
‧Be prepared to participate in the “San Francisco Folsom Street Fair” at any time.
‧With various life-extending drugs, mid-life crisis can be extended indefinitely.
‧Still married, but already dressed like a divorced middle-aged dad.
‧They all call me an unknown rebel.
