Is Halloween getting lonelier every year? Chinese highlight 2 signs pointing to decline in domestic consumption

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Summary of article:

A Chinese from Silicon Valley pointed out that in recent years, community Halloween has become increasingly deserted, and residents’ willingness to decorate and give out candy has declined, indicating that households lack confidence in future income and non-essential consumption is decreasing.

Halloween It has always been an important festival in American communities, but a residentsilicon Valley little red bookSugar Netizen “Mother of two children in Silicon Valley AI wave” found that the holiday atmosphere has become significantly weaker in the past two years. Not only are residents handing out less candy, but the decorations in front of their doors have also become simpler and simpler, leading them to wonder whether ordinary families are cutting back on non-essential consumption.

“The mother of two children in the Silicon Valley AI wave” said that since last year, Halloween in the community has been less lively than before, and this year the abandonment is even more obvious. Many residents no longer purchase decorations on a large scale, but continue to use old decorations, and the amount of candy purchased is more conservative than before. The festival still exists, but the amount of money and effort residents put into it is gradually decreasing.

What impressed him most were the changes at the community fire station. On Halloween nights in previous years, firefighters would set up tables at the door, prepare hot drinks, and distribute candy and small gifts to children; However, since last year, the familiar activities are no longer visible. The “mother of two children in the Silicon Valley AI wave” with a background in economics believes that the situation of a community certainly cannot represent the overall economy, but when families lack confidence in future income, the budget that can be spent or not is usually the first to be cut.

Many netizens shared similar comments. Some people carefully prepared bags of sweets and toys, but no child came to the door all night; Some parents said that previously, a basket of candy would be filled in half an hour, but this year, even after walking for an hour, it was still only half a basket. Netizens in Southern California pointed out that the price of two large bags of candy is already about US$50, and both the economic environment and price pressure may reduce residents’ willingness to participate.

However, some people commented that the lackluster Halloween season may not be entirely due to lower consumption. Some families may not be willing to invest the time in decorating, opening the door, and providing “sentimental value.” Children may also come to some popular neighborhoods to ask for candy, making normal residential areas appear quieter. Some have noted that middle-class communities are still quite vibrant, but participation has declined in some luxury areas and areas with large Asian populations.

Moreover, the situation varies greatly from place to place. Urban communities in San Francisco, Florida, and some rural communities still maintain a vibrant atmosphere, with some residents setting up large inflatable pumpkins, playing outdoor movies, and even handing out high-priced chocolate; Some of the community’s popular residents still welcome more than 500 children per year. Other families prepare sweets in large quantities and are unable to distribute them due to very few visitors.

Summary FAQ


  • The report notes that Halloween has become less popular in Silicon Valley communities in recent years, with fewer residents handing out candy, simpler door decorations, and residents’ investment in candy and decorations being more conservative than before.


  • The author believes that if a family is not confident about its future income, the first expenses to be cut are often disposable expenses, and Halloween decorations, candy and activities fall into this category of non-essential consumption.


  • Yes, the commentator also mentioned that it may not be a simple reduction in consumption, but also that some families do not want to waste time decorating and answering the door, children are concentrated in popular neighborhoods to ask for candy, and the level of excitement is naturally different in different areas.

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