AI summary
Summary of article:
In this year’s Double 11, Chinese e-commerce platforms made AI tokens a standardized product and placed it on the shelves, allowing consumers to purchase tokens like members and rapidly increase sales through promotions.
Invisible and intangible computing power services are becoming products that can be ordered. This year’s “Double 11” every storee-commerce During the platform promotion period, the Chinese e-commerce platform introduced a new independent product category “AI token” (word element). Large model manufacturers such as Zipu, Minimax, Alibaba Cloud, and Qianwen have opened stores one after another, allowing many consumers to try “word element storage”.
People’s Daily reported that as the e-commerce platform puts the word element category on the shelves, the operation has become simpler. On e-commerce platforms such as Tmall and JD.com, users can search “token” to enter the corresponding interface, where many mainstream large model manufacturers are gathered, covering services such as membership subscription and token value storage, and can be purchased in one place.
Tmall launched the Token Recharge Center on September 3. As of now, it has been accessed.deepseek Alibaba Cloud, Zipu, Kimi and other manufacturers; Minimax has opened its first official brand flagship store, and Qianwen Office, Step Star, etc. have already arrived. The Token Stored Value Center aggregates various model subscription packages, including periodic subscription packages and pay-per-use stored value plans, and supports two delivery methods: card number or direct recharge.
Tmall 3C digital general manager Si Dengyu said, “We found that consumers will search on the platform to see if there is a suitable token scheme. Now we put relevant products on the platform through a standardized e-commerce transaction system, so that consumers can more easily complete consumption such as recharging phone bills or purchasing subscriptions on the e-commerce platform.”
Judging from the current market situation, there are two main ways for ordinary consumers to purchase word elements: one is to purchase pay-as-you-go stored value coupons, which are similar to phone bills, and you can purchase them after use; The second is to subscribe for a fixed monthly or annual amount.
Word elements are the smallest data units that can be recognized and processed by larger AI models. These can be thought of as “number of words” in the AI world. Every time you ask AI questions or use AI to generate content, you are invoking word elements.
Previously, Word Purchases was mainly aimed at professional developers, requiring users to understand professional terms such as API keys and consoles, and placing orders on the respective platforms of large model manufacturers. Entry into e-commerce brings Siyuan one step closer to ordinary consumers.
In major e-commerce promotions such as “Double 11”, preferential activities also make the price of Ci Yuan packages more attractive. The official website price of Qianwen AI Lite monthly card is RMB 60, and the event discount price is RMB 19.5; The official website price of Qoder Professional monthly card is RMB 59, and the event discount price is RMB 19.9. Data shows that on the first day of the “Double 11” sale, the transaction volume of Taobao’s word category increased by 450% compared with the previous month.
On November 2, JD.com’s 3C digital buying and selling live broadcast room also brought more than ten large model token packages such as JD Cloud, DeepSeek, GLM, Volcano Seed, and MiniMax. More than 1 billion tokens were given away in the first hour of broadcast, and sales of token package products increased 20 times month-on-month within 2 hours.
Pan Hailin, a member of the Information and Communications Economy Expert Committee of the Ministry of Industry and Information Technology of China, believes that “the competition among large models is currently fierce, and manufacturers have adopted a tiered charging strategy, that is, only charging heavy users.” The launch of Siyuan on the e-commerce platform shows that C-end demand is also beginning to emerge.
There are constant innovations happening not only online, but also in offline exploration and practice. In government service centers in some areas, the Siyuan service window is located next to the water and electricity window, making it easier for companies to purchase services.
The person in charge of local government services and data administration said, “Using Ziyu may be as common as using water and electricity in the future. Since special windows for water and electricity can be set up, why can’t Ziyu try it?”
Who is buying the word elements? Tmall has user profiles: mainly individuals and small and medium-sized enterprises with obvious needs for AI use, such as home users, learning and research users, and one-person companies.
Summary FAQ
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Because large-scale model services are gradually moving towards the consumer market, the platform is expected to fundamentally standardize the professional word purchasing process so that ordinary users can directly place orders on e-commerce, like recharging phone bills or purchasing subscriptions.
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There are two main types: one is a pay-as-you-go-stored-value coupon, which you can buy as much as you want; The second is a monthly or annual fixed amount subscription. Some platforms also offer two delivery methods: card encryption and direct recharge, making it easier for different users to choose.
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The response was quite encouraging. The transaction volume of Taobao word categories on the first day of Double 11 increased by 450% compared with last month, and the sales of related products in JD.com’s live broadcast room also increased by 20 times month-on-month within 2 hours, which shows that the demand for C-end is growing rapidly.
