China Double 11/Li Jiaqi sold “trillion tokens” in half an hour Netizen: Can it also be used to stock up?

AI summary

Summary of article:

Li Jiaqi sold AI computing power monthly cards for the first time during the Double 11 live broadcast. Nearly 100,000 copies were sold out in half an hour, which heated up the topic of token commercialization and also showed that AI computing power is moving towards the consumer market.

New products appear in China’s live streaming market! “Lipstick Brother” Li Jiaqi sold artificial intelligence (AI) computing power products in the live broadcast room for the first time on the evening of November 2.alibaba Chen Yusen, CEO of Qianwen Office, a subsidiary of Qianwen Office, personally introduced the card and launched a personal basic monthly card with a basic price of 28 yuan (RMB, same as below). The promotional price is only 0.01 yuan. Nearly 100,000 copies were sold within half an hour of the sale, totaling nearly 2 trillion tokens. The entire live broadcast also distributed 20 trillion tokens, symbolizing the gradual entry of AI computing power into the general consumer market.

Before the live broadcast started, netizens had already left a lot of comments: “You can also stock up on this” and “It looks great on me.” From lipstick to tokens, the consumption theme of China’s Double 11 is being rewritten.

“When will the token be released?” That night, Li Jiaqi remembered the comments from the audience. He said some colleagues asked him, “What is a token?” And some business owners after seeing the news asked him how to buy it.

Oriental Fortune Network reported that what Li Jiaqi was selling this time was the monthly membership card of Qianwen Office. Chen Yusen demonstrated AI office applications during the live broadcast, including organizing student homework and test papers, generating business analysis reports, and creating multi-person interactive maps.

During the live broadcast, Li Jiaqi asked Chen Yusen if he could use AI to create his avatar so that he could chat with fans around the clock. Chen Yusen responded that AI cannot replace Li Jiaqi, and hopes that artificial intelligence will be used to help users handle daily tasks, giving people a chance to spend more time with their families.

Token is called word element in Chinese, which is the basic measurement unit for AI model processing and text generation. Every time the user inputs instructions and the model generates content, the token will be consumed. Therefore, buying a token is essentially paying for the computing resources behind it.

In fact, token commercialization has already been planned. Tmall launched the “AI Space Station” token recharge center on September 3, and operators such as Qianwen, Zipu, Minimax, Alibaba Cloud, DeepSeek, and Kimi have successively entered the center. JD.com also launched the “AI Software Recharge Center” in September, integrating various large models and intelligent agent services.

Summary FAQ


  • What he is selling is a monthly personal membership card for Alibaba’s Qianwen office. The original price is 28 yuan and the promotion price is 0.01 yuan. The live broadcast also demonstrated AI office applications, such as organizing homework, generating reports and interactive maps.


  • Nearly 100,000 copies were sold within half an hour of the sale, totaling nearly 2 trillion tokens. The total volume of tokens issued during the entire live broadcast reached 20 trillion, which shows that the market acceptance of AI computing power products is increasing rapidly.


  • Because tokens are the basic unit for AI model calculations and content creation, buying tokens is equivalent to paying for computing power. Tmall and JD.com have set up recharge centers, meaning AI capabilities are being packaged into common consumer goods.

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