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Summary of article:
An old Chinese man sells Sichuan vegetables in a morning market in a small American town. He became popular with his $15 self-order dishes and authentic spicy soup base, with a profit margin of 400%. He is also considered a successful cultural exporter.
Traditional Chinese snacks have once again gained popularity overseas. Recently, on the short video platform, a food blogger “Bobo in the United States” shared a video of his father-in-law selling “Sichuan Maocai” in the morning market of a small American town. This sparked heated discussion on the Internet, and the topic “father-in-law selling Maocai from 180 to more than 900 in the United States” became a hot search topic. With its flexible business strategy and authentic taste, the stall’s profit margin is up to 400%. The astonishing rate of return caused netizens to say: “This is so inspiring.”
It is understood that the father-in-law rode his iconic tricycle to set up a stall in the morning market of a local American town. Facing the cold weather, he specializes in steaming Sichuan dishes and adopts a self-service side dish model of “you can order a bowl for $15”. Customers can freely choose a variety of vegetables and meat according to their personal preferences, and the stall owner will add the secret spicy soup base and cook it fresh.
This self-service experience with high cost performance and rich choices attracted a large number of local residents and tourists. Soon a long queue of people formed in front of the stall, making it the “queue for delicious food” at the morning market. Many foreign customers praised the rich and spicy soup base, calling it “a hometown dream come true taste.”
This is not the first time that the blogger family has attempted to set up stall and start a business abroad. Previously, this account had recorded the sales of Shanghai Fried Buns in the United States, hitting a record of US$1,340 in sales in just two and a half hours. In addition, it also organized activities such as visiting small towns selling roujiamo.
Unlike many “American-style Chinese foods”, which have been heavily adapted to cater to foreign tastes, the blogger said that Gonggong’s stall’s approach is to restore the most authentic Chinese authentic flavors, and plans to rotate representative dishes from each province of China in the future. This strategy of maintaining the original taste has instead created significant market differentiation and has become a main selling point to attract foreign customers.
After the hot search topic became popular, many netizens left messages saying: “After reading this, I want to set up a stall abroad” and “There is actually a market for authentic dishes everywhere.” This stall craze is not only a successful business endeavor, but is also regarded by many netizens as a vivid and practical “cultural export”. It also reflects the spirit of Chinese people to work hard and love life to start business overseas.
Summary FAQ
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He sells Sichuan dishes at a morning market in an American city, consisting of a hot spicy soup base and optional side dishes, attracting many local residents and tourists to queue up to buy.
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The stall adopts a self-service style of ordering a bowl for US$15. Customers can freely choose vegetables and meat and cook the finished products. It is cost-effective, unique in taste and fresh, so the profit margin can reach 400%.
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This is because the stall owners have not changed the American flavors too much, but have emphasized the original authentic Chinese flavors. They also plan to introduce representative dishes from each province in turn, so that foreign customers can directly interact with Chinese culture through delicious food.
