China is improving AI micro-short dramas to avoid focusing on money, even changing names But “repeating the plot” won’t do

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China’s State Administration of Radio, Film and Television launched a two-month special campaign to address the vulgarity and uniformity of AI micro-short dramas, comprehensively reform them from content to dissemination, as well as promote high-quality creations to improve the quality of the industry.

Chinese micro-miniature dramas have recently become many people’s favorite on their mobile phones, but China’s State Administration of Radio, Film and Television will hold a new round of administration and reform. Chinese official media reported that in response to issues such as the uneven quality of AI micro-short dramas and the revival of obscene and inappropriate content driven by AI technology, the bureau recently deployed a new round of “special ruling work on obscenity and uniformity of micro-short dramas” for a two-month period from November 1 to the end of December.

Xinhua News Agency reported on the evening of the 6th that the new round of special governance focuses on two outstanding issues. In terms of content creation, we will deepen the management of obscene and harmful content such as child pornography, soft pornography, excessive protest, money worship, and serious violations of family morality; We will also control the content of special topics that are not filed for audit as required; We will also tackle the problem of “stealing faces and voices” and standardize the creation of AI micro-miniature dramas.

Furthermore, in terms of communication and promotion, “obscene content in film titles, promotional materials, barrage comments and traffic-draining clips” will be managed; “The same drama series will be remade and broadcast again and again by changing the title or name of the protagonist, etc.”; Additionally, the issue of uniformity of homepage, first screen, first recommendation and key list recommendations will be managed to improve the diversity of content recommended by the algorithm.

The report quoted the relevant person in charge of the bureau as saying that the new round of special governance focuses on the problem of obscenity and homogenization caused by AI technology, further consolidates the core responsibilities of platform institutions, standardizes platform and account operations, and promotes the continuous purification of the industry ecology.

In addition, the person in charge pointed out that while strengthening standardized management, the bureau will also deeply implement the “excellent micro-miniature drama production and communication plan.” Through working mechanisms such as financial support, creative guidance, literary criticism, organizational communication, etc., it will continue to improve the cultural meaning, artistic quality and social value of micro-miniature plays, and promote the continuous improvement of the industry ecology with the continuous emergence of excellent works.

Summary FAQ


  • China’s State Administration of Radio, Film and Television has deployed a new round of “special management work on obscenity and uniformity of micro-miniature dramas”, which will run for 2 months from November 1 to the end of December, focusing on rectifying obscene, inappropriate and repetitive content in AI micro-miniature dramas.


  • The focus of the regime includes content inappropriate for children, soft pornography, excessive protest, money worship, violation of family morality, etc.; Additionally, special topics that are not filed for audit as required, as well as AI misuse issues such as “face and voice theft,” will also be investigated.


  • Because the official believes that some dramas only change the title or name of the protagonist, and then broadcast them repeatedly, which is an act of uniformity and bypassing supervision; Therefore, they will also control obscene movie titles, promotional materials, barrages and traffic-draining clips, and require more diverse recommended content.

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