The “Cliff House” located at an altitude of 4,000 meters in Gansu became popular and the number of inquiries increased 9 times, and it is fully booked during the New Year holidays.

With the popularity of the Chinese variety show “Later Friendship Period”, located inGansu The “Cliff Lodge” in the Bals Holy Mountain Scenic Area of ​​Zhangye, which is about 4,000 meters above sea level, has become increasingly popular and has become the most popular travel destination in autumn and winter. According to data from third-party platform Fliggy, sightseeing-related searches have increased by 110%, and listings for New Year’s Day holidays are currently fully booked. The B&B operator also revealed that the number of inquiries has increased nearly nine times in recent days, and it has been so busy that I have not been able to sleep for three days.

According to reports from Chao News and Dahe News, in the “Friends’ Letter” program, a clip of guests Xu Fei and Li Na’s affectionate conversation in the cliff cabin was widely circulated on social platforms, which attracted a large number of tourists to come and check in. B&B staff said that the number of inquiries increased rapidly after the program aired, from 20 to 30 people per day to nearly 200 people.

The B&B consists of a cliff cabin and four triangular log cabins. The same prices throughout the year are 2,988 yuan and 1,188 yuan per night, respectively (currency values ​​are the same below, about 444 and 177 US dollars). Tourists will need to pay an additional 198 yuan for sightseeing tickets and transportation tickets. This “lonely cabin” was built at great cost on the cliff of this snow-covered mountain and took three years. Outside the window is the snowy peak of Qilian and at the foothills is a bottomless valley. In winter, the local outdoor temperature is around minus 20 degrees Celsius. The cabin is equipped with a small oxygen concentrator. The walk from the triangular wooden house to the cliff cabin takes about 40 minutes. Luggage is transported by drones and butlers.

This wave of snowy mountain tourism has sparked heated discussions on the internet, with many people already planning to book holidays early. Some netizens lamented, “It is not easy to build such a lonely hut on a cliff 4,000 meters above sea level. After watching the show, I really want to go to Zhangye in person.”

The main peak of the Sacred Mountain of Bals is 5,118 meters above sea level. It is known as the “Oriental Alps” and the “Secret Land of the Qilian Mountains”. It integrates snowy mountains, glaciers, grasslands and Tianchi. In addition to the explosive popularity of the cliff house, the variety show also attracted the attention of many brands along the route, and the number of air ticket bookings to plateau destinations such as Ningchi and Garze also increased, increasing by nearly 30% year-on-year.

A staff member of the Sunan County Culture and Tourism Bureau said that the number of tourists actually increased after the show aired. “There is no off-season or peak season here. Those who like snow-capped mountains can come in winter, and those who like grasslands can come in summer. It depends on personal preference.” The event will see four pairs of guests board a train from Zhangye, pass through Lhasa, Bomi, Nyingchi and finally reach Namjagbarwa. This new autumn and winter cultural tourism trend driven by variety shows is attracting countless tourists to take a unique trip to Zhangye.