How to attract customers for luxury homes? Solving this problem has become a new selling point for the rich

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Summary of article:

The number of superyachts is constantly increasing around the world, resulting in a shortage of marina berths. Developers have therefore integrated luxury homes, hotels and marinas into new selling points to attract wealthy and foreign buyers.

rich people buymansion And we also have to find a berth for the boat. CNBC reported that the number of yachts continues to increase around the world, and hulls are getting bigger and bigger. The supply of berths exceeds demand. Developers are taking advantage of the trend to launch projects that combine marinas, hotels and luxury homes to attract top buyers.

According to Superyacht Times data, there are more than 6,000 superyachts longer than 30 meters in the world, and about 200 new ones are delivered every year.

The shortage of berths has attracted large investments. Blackstone acquired Safe Harbor Marinas last year for US$5.6 billion, and Safe Harbor Marinas spent US$1.5 billion to buy 65 marinas and boat storage facilities in August this year.

Florida The south is a hot growth area. Related Group is planning a $2 billion construction project in Fort Lauderdale, with construction scheduled to begin next year and launch for sales in 2030. It will include the St. Regis Hotel, luxury homes and beach clubs. The marina can accommodate 250 yachts and provides berths for yachts up to 350 feet long.

Nick Perez of Related Group said South Florida lacks yacht tourism docks and berths, and combining scarce real estate with a marina is a winning combination to attract buyers.

He said the project is also attracting buyers looking for more affordable properties than Palm Beach and Miami. already,Mexico Brazilian buyers start, and the proportion of foreign buyers can reach 30%.

In addition to yacht berths, Florida’s low tax burden also attracts buyers from Southern California and the Northeastern United States to come to Fort Lauderdale to purchase real estate.

Summary FAQ


  • As the number of superyachts increases around the world and their hulls become larger, available berths cannot keep up with demand. For the rich, buying a luxury home would be more attractive if it could also solve the problem of yacht parking.


  • South Florida has become a hot spot for development, such as Related Group’s planned $2 billion project in Fort Lauderdale, which will combine a St. Regis hotel, luxury homes and beach clubs with a marina that can accommodate 250 yachts.


  • Apart from wealthy people and yacht owners, it also attracts buyers looking for cheaper properties than Palm Beach and Miami, and buyers from Mexico and Brazil have already purchased properties. Florida’s low tax burden also attracts buyers from Southern California and the Eastern United States to purchase real estate.

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