Laundry beads, toothpaste…Xiao Zhan’s concert souvenirs are highly practical and indiscriminate, and are well-liked by fans

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Summary of article:

Xiao Zhan’s Nanjing concert started the conversation with ultra-practical souvenirs such as laundry gel beads, toothpaste, and facial cleanser, which were distributed evenly regardless of ticket price, keeping safety and integrity in mind for fans.

mainland actorxiao zhan The “Export·Us” tour concert was recently held in Nanjing. In addition to attention-grabbing stage performances, souvenirs given to fans unexpectedly became a topic. Different from usual concerts, which mainly focus on commemorative cards, badges and other peripherals, this time Xiao Zhan directly presented daily necessities such as washing beads, toothpaste, facial cleanser, etc. Some fans actually measured the weight of the entire bag at around 8.5 kg. He joked that after watching the concert it felt as if he had gone home, making “the most practical concert souvenir” a hot topic.

According to fans sharing on social media, at the two Nanjing concerts, each seat was equipped with a red canvas bag, which contained official support sticks, postcards, stickers and limited edition ribbons, as well as daily necessities such as laundry beads, two types of toothpaste, as well as facial cleansers and anti-wrinkle creams. Many fans were surprised.

What was well received was that the souvenirs did not vary based on ticket price. According to fans, the gift packages received by spectators are similar, ranging from RMB 390 for grandstand tickets to RMB 1,960 for infield tickets. Compared with some concerts that provide different levels of gifts based on ticket prices, Xiao Zhan’s arrangement made fans feel equal treatment regardless of seating location, which also became an attraction.

The souvenirs at the site are also designed with security in mind. The limited-edition ribbons that originally fell from the air during the concert were put into bags in advance so that the audience could collect them directly, thus reducing the congestion caused by picking up the ribbons after the concert. For fans, it is a souvenir of both performance and practical necessities.

Compared with cultural and creative peripheral items that can be kept in the cabinet after taking photos as souvenirs, laundry beads, toothpaste, and cleaning and maintenance products are all daily consumables, so souvenirs not only bring surprises on the day of the performance, but can also be continued to be used after returning home. Many brands in the gift pack are also related to Xiao Zhan’s business cooperation image, which has both product performance and fan welfare effects.

Many fans who opened the box laughed and said, “After watching the concert, I felt like I had gone to a hypermarket”, “It’s 8.5 kilograms, my hands are about to break but my heart is so sweet”. Some netizens also left humorous comments, “This is the most practical souvenir in history, it also saves money on daily necessities”, “Everyone has a share regardless of the seating location, I really feel full of fans’ respect and sincerity”, praising this concert for not only visual and auditory satisfaction, but also taking care of the afterlife.

The gift given to fans was praised as “the most practical concert souvenir ever made.” (Taken from Weibo)

Summary FAQ


  • Because this time it was not just ordinary peripherals, but daily necessities such as laundry beads, toothpaste, facial cleanser, anti-wrinkle cream, etc., which could be collected and used immediately, fans felt that it exceeded their expectations and became the focus of online discussion.


  • Fans shared that the contents of the gift packages they received were exactly the same, ranging from RMB 390 for grandstand tickets to RMB 1,960 for infield tickets. There was no grading based on different seats or ticket prices, allowing fans to feel that they were treated equally.


  • The organizer packed the air-dropped limited-edition ribbons into bags in advance, so that the audience could take them straight to the collection, thereby reducing the rush to collect them after the show, while taking into account both the commemoration and on-site safety.

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