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Live rats were reported by consumers on the conveyor belt at a Sushi Lang store in Wuhan, and the brand immediately suspended operations for remediation and cooperated with the investigation; The incident also highlighted Sushi Lang’s recent food safety and on-site management issues.
Many consumers reported on the 24th thatJapan Famous affordable chain store “Sushilang” HubeiWuhan Rats While dining in the Han Street store, live rats appeared on the food conveyor belt in the store, which triggered heated discussions and later became hot search related topics. Sushilang China responded on the 26th that the relevant store was immediately closed for rectification, the relevant materials and utensils were completely removed, cleaned and disinfected, and a professional prevention and control company was contacted to conduct a thorough inspection and control of the store. However, some Chinese media pointed out that if the Internet celebrity brand management system is not maintained, how long can the “queuing myth” last?
Observer.com reported that consumers posted that while dining at a sushi restaurant on Rat Han Street in Wuhan on the 24th, they found live rats running on the conveyor belt. Later, the store manager only negotiated for free orders, but did not propose any other compensation plan and refused to provide consumption vouchers and surveillance footage.
Sushilang China said on the 26th that the shop has been closed for rectification, and related materials and utensils have been completely removed and cleaned and disinfected. It has also arranged for a professional prevention and control company to investigate and is currently cooperating with the market supervision department in the investigation.
The report states that this is not the first time that a food safety controversy has arisen at Sushiro. In March this year, tuna sashimi at a store in Beijing was suspected to contain parasite eggs. The brand said no parasites were found after the same batch of ingredients was submitted for inspection. In April, a Hangzhou store was fined for issues such as tableware cleanliness and special room management; Zhejiang regulatory authorities raided 12 shops and found half of them ineligible. As of October 26, a total of 117 complaints related to Sushi Lang have been received on the Black Cat complaint platform. In addition, in August this year, a child stepped on the drinking water tap in a Guangzhou store, and in September, a parent saw the child’s urine on the dining table in a Beijing store, both of which attracted public attention.
According to reports, Sushi Lang has attracted attention with its craze for queuing. More than 1,500 tables were lined up for the opening of its first store in Beijing, and the queue for its first store in Shanghai lasted 14 hours. However, with the rapid expansion of stores, issues of food safety and on-site management have emerged one after another. Whether a brand can maintain its popularity depends not only on the speed of opening stores, but also on whether the management system can maintain it.
Summary FAQ
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Many consumers reported that they saw live rats running on the food conveyor belt while eating at a sushi restaurant on Han Street in Wuhan, Hubei Province on the 24th. This news immediately sparked heated discussion and related topics also appeared on hot searches.
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Sushilang China said that the relevant store has been immediately closed for rectification, and the related materials and utensils have been completely removed and cleaned and disinfected. It has also invited a professional prevention and control company to the store for inspection and control, and is cooperating with the market supervision department in the investigation.
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Because Sushi Lang has repeatedly reported food safety and management controversies in recent years, including fines for suspected parasite eggs, dish washing and special room management, substandard stores and many complaints, the outside world has questioned whether its management can continue its rapid expansion.
