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Nesirdin, owner of the Xinjiang Grilled Glutinous Rice stall in Xi’an, became famous because of his short videos, which caused huge queues. It also attracted live broadcast disruption, traffic manipulation, and fake accounts. The outside world questioned whether this was another God-making event driven by the platform’s algorithms.
Xinjiang Young Nesredin Rexiti has been selling cooked rice noodles in Xi’an for three years. Recently a small video of his has become popular. The original queue of three or five people has grown dramatically, and some people have already waited for hours. The small stall has become the most popular check-in place in Xi’an. The sudden flood of traffic not only caused a rush of people, but also caused problems such as live broadcast interruption, merchants stealing traffic, and fake accounts. Some people believe that this is another “divine creation” of the platform and algorithm.
The paper reported that the man was called “Adasi” by netizens.Uyghur “Brothers, friends” is a hawker who sells three baked dumplings for 10 yuan (RMB, same below, about 1.4 US dollars), each weighing 2 kilograms. They have attracted attention due to their reasonable prices and generous portions.
There were already customers lining up at the Nasirdeen stall, but nearby traders said the popularity suddenly increased about a week ago. On the evening of 19 October, there were still two hours left for the stall to open and more than 60 customers were already waiting. At about 7 o’clock that night, when Nesreddin and the tricycle appeared, crowds came from all directions and at once the tables of nearby merchants were crowded, and even nearby merchants were forced out of their stalls.
However, not all the people in line were customers purchasing food. Many anchors held up their mobile phones and selfie sticks for the live broadcast and were shouting to their “family members” on their mobile phones. There were also traders who had moved their stalls closer together in the hope of taking advantage of the crowd to increase business.
Additionally, a traffic-generating banner ad was posted behind Nasreddin’s booth, also labeled “Nasreddin Rexity Assistant Account”. Nesreddin removed the ad directly after noticing this.
As Nesreddin gained attention, some anchors followed him from his stall where he ate to near his house. Some netizens shouted in the live broadcast room, “Don’t disturb others.” Some netizens accused him of “chasing the broadcast without knowing the point.” Several accounts impersonating Nesseldine and his family members have also surfaced online.
Passing through traffic hot spots in recent years, we found that stories like “Adasi” are not uncommon, and stories like “Xiaohua Haircut” and “Chicken Steak Brother” have also attracted attention.
Professor Xu Peixi of the Communication University of China pointed out that the popularity of characters like “Adasi” reflects the public’s love for truthful, practical and humane stories. Cui Di, Associate Professor of the School of Journalism at Fudan University, believes that the algorithms of short video platforms will drive the traffic trend and attract anchors and related commercial organizations to follow it. However, when it comes to protecting ourselves, ordinary people who suddenly become popular “may be more vulnerable than us ordinary people”.
Summary FAQ
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He has been selling cooked rice dumplings in Xi’an for three years and has recently become popular due to the dissemination of short videos. In addition, the stall’s affordable prices and generous portions have made three grilled dumplings for 10 yuan an instant hot topic among people lining up to check-in.
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The stall specializes in three-baked rice dumplings for 10 yuan, each weighing about 2 pounds. The price is affordable and the portion is large, which makes many customers think it is a good deal, which is also an important reason for its rapid popularity on the Internet.
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After the crowd increased, not only were the anchors blocking the live broadcast and merchants taking advantage of the opportunity to gain traffic, but also fake supporting accounts and banner advertisements appeared behind the stalls. He was even followed and photographed while eating and near his house, leading to controversy.
