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LV Bangkok’s landmark LV The Place Bangkok was upgraded in October this year, expanding exhibitions, dining and shopping experiences, and introducing the Paris Asnières Workshop exhibition area to collaborate with Thai artists for the first time.
Louis Vuitton (LV) expands its experience area in Bangkok! Different from traditional boutiques, “LV The Place Bangkok” has combined retail, exhibition and catering to create a comprehensive brand cultural experience space since its opening in 2024. October this year marked the beginning of a new chapter, not only expanding the scale of the “Visionary Journeys” exhibition, but also presenting the Asnières exhibition area of the historic workshops of Paris in Bangkok for the first time.coffee The dessert-focused Le Café Louis Vuitton has been upgraded into a full dining venue, serving lunch, afternoon tea and dinner. Coupled with new artist collaboration projects and limited-edition products, there is a different way to explore this brand landmark.
The most attractive change this time is the comprehensive upgrade of the “Visionary Journeys” exhibition content. The space performance and stage design, helmed by OMA partner and architect Shohei Shigematsu, leads audiences to witness the cross-border collaboration between fashion and art through various themed exhibition areas ranging from brand history and craftsmanship. The new exhibition focuses more on interaction and immersive experience, allowing visitors to understand Louis Vuitton from different perspectives. It includes the Asnières exhibition area, which first debuted in Bangkok, showcasing the brand’s former family home and historic workshop, located on the outskirts of Paris since 1859. It is also the birthplace of many classic hard cases. The exhibition particularly highlights the art nouveau design of the former residence, including the iris-patterned stained glass windows designed by Louis Marie Paul Janin. This architectural element also served as inspiration for the spring and summer 2023 “Maison de Famille” handbags, designed by Nicolas Ghesquière, artistic director of womenswear. Through the connection between architecture, history and functions, the brand’s craft heritage is presented in a more concrete way.
The remaining exhibition areas include the Origins area, which traces the brand’s journey as a luggage craftsman through precious archives, historic hard cases and classic canvases. It displays works such as the copper tableware and kettle hard case of 1895 and the picnic hard case of 1909. There are on-site demonstrations by artisans in the workshop, allowing visitors to get a closer look at production details and understand the time and expertise behind fine products. The Collaborations exhibition area focuses on how artists reinterpret the Monogram canvas, featuring Stephen Sprouse’s graffiti designs, Takashi Murakami’s collaborations, Yayoi Kusama’s 2023 creations, and Virgil Abloh’s joint works with NIGO®. The fashion exhibition area brings together representative works of creative directors from different periods, such as Marc Jacobs, Virgil Abloh, Nicolas Ghesquière and Pharrell Williams, to showcase the brand’s evolution in fashion. The exhibition ends with a souvenir interactive space, allowing visitors to take their souvenirs and continue their tour experience.
The originally scheduled exhibition content has been upgraded into a continuously updated art platform in conjunction with the Bangkok Art Biennale. Three Thai contemporary artists, Nakrob Moonmanas, Nitcha Tothong and Taki Sakpisit, have been invited to reinterpret the immersive images of the trunkscape with a site-specific installation. The first exhibition, on view from now until the end of February 2027, showcases the works of Nkrob Moonmanas. He is good at integrating Western classical art, Thai visual culture and historical images, and rediscovers travel, memory and imagination through collage techniques. This also means that the exhibition is no longer a fixed part of a one-time visit, but continues to take on new forms as the artists change.
The dining experience is also undergoing significant adjustments. In addition to its original location on the first floor, Le Café Louis Vuitton has also expanded to the second floor, serving lunch, afternoon tea and dinner. The menu is designed by Chef Christophe Grillo and a team of local chefs. Dishes no longer just present the brand’s classics, but are integrated into Thai food culture, such as the Monogram Ravioli, which is inspired by tom yum goong and combines lobster and shrimp bisque with ravioli; Silk Road Wagyu uses Wagyu beef with Thai massaman curry and smoked potatoes, integrating the flavors of food from different regions. In addition to signature brands like Chocolate Monogram and Vanilla Dream, desserts also include Mango Charlotte, which combines mango, coconut and cheesecake, and Thai Tea Flour, which combines Thai milk tea, candied orange and hazelnuts. Local materials are integrated into Louis Vuitton’s iconic flower shape.
The shopping space simultaneously reopened, launching Neverfull BB LV&I, which is sold exclusively in Bangkok across South Asia. It is available in three versions: Monogram, Monogram Dune and Monogram Eclipse, and can be customized with straps, internal pockets and key bells.
●LV The Place Bangkok
Address: Gesorn Amarin, Gesorn Village Level G-2, No. 496-502 Ploenchit Road, Lumpini, Pathumwan, Bangkok
Exhibition Timings: 10 AM to 8 PM
Le Café Louis Vuitton: 10 am to 8 pm.
Boutique: 10 am to 8 pm.
The “Visionary Journeys” exhibition can be booked online.
