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Dream Coffee, which has been operating in Milpitas for nearly 30 years, closed last month. Many older customers are reluctant to forget the memories of their youth. Although the brand is still operating in Cupertino, the drinking culture of Milpitas Square has been rewritten by a new generation of hand-crafted tea brands.
ExistenceMilbida Fantasia Coffee & Tea, which has been in business for nearly 30 years, closed its business last month, ending the legacy shop that has been a fixture with South Bay residents for many years. Many regular customers were saddened after the news came out. For some residents who have lived in Nanwan for many years, Dream Coffee is not only a shop to drink coffee and milk tea, but also holds fragments of life and precious memories of their youth.
Dream Coffee is located in the Milpitas Square Shopping Mall. According to an announcement issued by the operator, the branch has been supported by community customers for almost 30 years and has accumulated many priceless memories during its operation. In addition to thanking customers for their company over the years, the industry also expresses special thanks to long-term employees. The brand has not been completely withdrawnbay area The Cupertino branch remains open.
Linzi, who has lived in Nanwan for several years, said she was sad to learn of Dream Coffee’s closing. He recalled that when he was young, he and his wife would often go to Dream Coffee for dates. Both of them would often drink and talk in the store, leaving behind many beautiful memories. Now that the shop has closed, it seems as if it is also saying goodbye to a phase of life. For them, it is not only the loss of a familiar coffee shop, but also a place that holds memories of the couple’s youth.
Milpitas Square itself is an important milestone in the development of the Chinese community in the South Bay. It is home to over 60 merchants, ranging from Chinese restaurants, supermarkets to various beverage shops. It has attracted nearby Chinese families and young people to spend their money for many years. Dream Coffee opened in 1997 and was one of the mall’s earliest beverage stores. At that time bubble milk tea was not as popular as it is today. Dream Coffee had already attracted customers with Taiwanese milk tea, coffee and fruit smoothies, and had become a familiar gathering place for many residents.
Today, a new generation has emerged in the drinks market of Milpitas Square. In addition to the traditional pearl milk tea sold by Dream Coffee, the square also has several hand-drink brands that are popular among young consumers. Among them, UME tea attracts customers with milk tea, fruit tea and a variety of special ingredients; Yifang Fruit Tea focuses on Taiwanese fruit tea and pearl drinks; Hay Tea is popular with cheese milk tops, fruit teas and various creative tea drinks.
These new-style drink shops have become extremely popular in recent years, especially among younger customers. Customers can often be seen queuing to purchase during popular hours, creating a consumption scene that is distinct from early cafés. From the traditional tea shop represented by Dream Coffee to the presence of various brands today, the drinking culture of Milpitas Square has also changed with the consumption habits of different generations.
However, for many old customers, no matter how many new brands there are, it is difficult to completely replace an old store that has been in business for nearly 30 years. Although the Dream Coffee Milpitas branch has closed its business, the years spent with local residents and the memories of youth left in the aroma of coffee and milk tea will still remain in the memories of many.
Summary FAQ
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Because this store has been with the community in Milpitas Square for almost 30 years, it is not only a beverage store for many South Bay residents, but also a place of memories of dating, chatting and gatherings in their youth. Its closure marks the end of a period of life.
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Dream Coffee opened in 1997 and was one of the mall’s earliest beverage stores. At that time, bubble milk tea was still not popular. It attracted customers with Taiwanese milk tea, coffee and fruit smoothies and became a familiar gathering place for the Chinese community.
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At present, there are many hand-crank beverage brands popular among young people in the class, such as UME Tea, Yifang Fruit Tea and He Tea, etc., focusing on milk tea, fruit tea and creative tea drinks, replacing the consumption scene of traditional coffee shops in the early years.
